General Business: 50�Ȼ�, Greater Cincinnati Region

General Business

Bachelor of Science in Business Administration (B.S.B.A.)

Degree Overview

Bachelor of Science in Business Administration in General Business is the ultimate “choose your own adventure” degree. It gives you a strong foundation in core business skills—like leadership, management, economics, technology, and entrepreneurship—while letting you customize your path with courses that match your passions and career goals. Whether you’re interested in launching your own startup, running a hotel, analyzing markets, or managing people, this degree gives you the tools to make it happen. You’ll graduate with a versatile skill set that employers across every industry are looking for—and the confidence to step into leadership roles or even create your own opportunities.

DEGREE HIGHLIGHTS

➤ Internship opportunities. Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager.

➤ Make the world your classroom. Study abroad in countries around the world, including Czech Republic, Ireland, Germany and England, while taking specialized business courses.

➤&�Բ��;More options. General business majors can choose a minor and additional elective courses in a field that fits their career goals - for example, those with an interest in the evironment can elect a minor in environmental studies. All students are strongly encouraged to discuss their career goals with business faculty for guidance in choosing an appropriate minor.

CAREER OPPORTUNITIES

Those with 50�Ȼ� general business degrees are prepared to land a job in the modern economy. The broad background contained in a general business degree will give students the foundations they need to be “cross-promoted” into different roles, departments, and office environments.

Career Pathways with a BSBA in General Business

Business Leadership & Management: Operations Manager, Branch Manager, Customer Service Manager

Consulting & Analysis: Management Analyst / Consultant: Solve tough business challenges and recommend better strategies.

Market or Operations Analyst: Use data and insights to improve efficiency and guide decision-making.

Sales, Marketing & Merchandising: Account Executive or Merchandiser

Finance & Banking: Loan Officer, Financial Services Manager

Entrepreneurship & Hospitality: Small Business Owner or Hotel Manager

General Business Bachelor's Degree

Program Availability

➤ On Campus |

Program Quick Links

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